Forging a new path for elite volleyball in WA, Volleyball WA is excited to announce, for the first time ever, WA’s top men and women’s volleyball teams will play under one name.
Following months of brand development, the Volleyball WA Pearls and Volleyball WA Hornets will now be known as the Volleyball WA Steel.
“The decision to merge the two teams has been a long time in the making. The new name represents an important strategic and commercial alignment. We are extremely proud of everything we have accomplished under the Pearls and Hornets banner, however we believe the time is right to come together.” Volleyball WA CEO Robyn Kuhl said.
Working with the 2017 state team leadership group, Volleyball WA Board and 2017 WA Pearls and Hornets players, the rebranding process has focused on developing innovative ways for volleyball fans to better engage volleyball in Australia.
“We have been through an exhaustive process to develop a brand identity that is unique to the state and reflective of its strengths. We have a lot planned for the Volleyball WA Steel and believe it is a brand that will grow Volleyball in WA.”
The new unified brand will offer Volleyball WA a more streamlined approach when engaging stakeholders and sponsors. The unified approach also means both teams will benefit equally from sponsorship.
This first roster of Volleyball WA Steel players will be announced in the coming months, with team trials now underway.
The inaugural Volleyball WA Steel women’s team will be led by head coach Mandy Combes and assisted by Michelle Hilbrands. While the Volleyball WA Steel men’s team welcome new head coach Mitch Collins and assistant coach Stuart Carr.
More information about the Volleyball WA Steel’s competition schedule will be released alongside the announcement of the teams.