New research from the Australian Sports Commission (ASC) highlights nearly all parents can see the health and social benefits of having their children involved in sport.
The finding was revealed in the Market Segmentation Study for Parents which explores parents’ attitudes and behaviours towards sport and sport clubs.
“It’s pleasing this study shows that parents understand the link between sport and the positive role it can play in their children’s health and wellbeing,” said ASC Chief Executive Simon Hollingsworth.
“This is a clear driver for parents to get their children involved in sport but we also know children can learn key life skills like teamwork, getting along with peers and making friends.”
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